SAP

THE FUTURE IS SIMPLE

We were tasked with introducing SAP Digital—a relatively new division of SAP that was innovating their consumer and user experience—to the wider company. Our strategy targeted key employees involved in product creation, sales and distribution, and customer satisfaction with digital content and personalized swag. Overall, the campaign created a sense of fellowship among influencers, and it encouraged other SAP employees to get up to speed on the hot new division.

 

[ A FORCE FOR GROWTH ]